The first time Playboy partnered with a brand for a user-generated content program, the "Skoal Builds Playboy" promotion allowed fans to help put together a 12-page special section in the magazine.

Brandweek Top 10 of 2008
- Brandweek

Skoal Brotherhood Shapes 'Playboy' Anniversary Edition
- Brandweek

Skoal Hooks Up with 'Playboy'
- Brandweek

Jimmy and Doug's Farmclub.com, the online record label created by Interscope/Geffen/A&M co-chair Jimmy Iovine and Universal Music Group chair-CEO Doug Morris, has spawned a weekly TV show, "Farmclub.com," that's set to air on the USA Network.
- Variety

'Farmclub' set for USA
- Variety

So You Wanna Be a Rock Star? Here's a Show for You
- Los Angeles Times

Branded Lyra Embarks Nationally: Palm-size Device That Plays Music Tunes in Youth
- Advertising Age

Branded Lyra Embarks Nationally (Subscription Required)
- Advertising Age

Paramount Stations Group became the first major television station owner to launch an Internet Web site providing a range of localized service in each market where it broadcasts.
- The Hollywood Reporter

Surf's up for Par
- Variety